Canadian Gaming Giant Expands into Europe
Behaviour Interactive, Canada’s premier video game developer, has unveiled its acquisition of Codeglue, an award-winning Dutch game developer. This marks the third European investment in the past half-year, strengthening Behaviour’s reach in Europe’s robust gaming industry.
A Strategic Move: First Presence in Continental Europe
Rémi Racine, Behaviour’s Co-Founder, CEO and Executive Producer, expressed satisfaction in furthering their strategic European expansion. The acquisition of Codeglue aligns with Behaviour’s ongoing needs and culture, and contributes to the capabilities of the company’s world-class Services division.
Codeglue’s Growth: From High School Friends to Award-Winning Studio
Codeglue, founded in Rotterdam in 2000 by Maurice Sibrandi and Peter de Jong, has evolved into a 30-member strong studio. Recognized for co-development projects across platforms, Codeglue earned the Best Studio award at the 2022 Dutch Game Awards. Now rebranded as Behaviour Rotterdam, the studio continues its journey under Behaviour’s umbrella.
A Trilogy of Expansion: Third European Move in Six Months
Behaviour’s European growth didn’t stop with Codeglue. The acquisition follows Behaviour UK – North’s formation in February 2023 and a new studio, Behaviour UK – South, last month. These studios further cement Behaviour’s industry-leading external development reach.
Common Ground: A Partnership Rooted in Experience
Peter de Jong, who will lead Behaviour Rotterdam, noted the similarities between Codeglue and Behaviour, as both have navigated the gaming industry’s transformations over the past 23 years. Codeglue’s integration into Behaviour marks a thrilling new chapter in the success story of both companies.
A Legacy of Success: Behaviour’s Impact on the Gaming World
Since its inception in 1992, Behaviour Interactive has become a multifaceted Canadian gaming studio. Known for its horror-action multiplayer game, Dead by Daylight™, Behaviour’s success extends to providing external development services for top gaming industry players. This acquisition of Codeglue adds to Behaviour’s strategic expansion, already established in Toronto, Seattle, the United Kingdom, and now the Netherlands.
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