BLAST Premier and GG.BET Team Up
In a major esports industry development, BLAST Premier, a prominent Counter-Strike tournament series, has just inked a deal with GG.BET to be its exclusive global betting partner for the year 2024. This partnership is set to shake up the esports betting landscape, as it marries BLAST’s renowned event production with GG.BET’s fan-focused betting experiences.
BLAST Premier: A Hub for Esports Excellence
BLAST Premier is recognized globally for its top-tier Counter-Strike tournaments. Known for its multi-million dollar prize pools, the series attracts the best teams and biggest names in the game. It’s famed for its high production quality and creating unforgettable moments for fans. In 2024, BLAST Premier plans to continue this legacy with events in London and Copenhagen, drawing tens-of-thousands of fans to its arena events.
GG.BET’s Role in the Partnership
As part of the agreement, GG.BET will be omnipresent across BLAST Premier’s content. This includes both digital and physical branding at global broadcasts and events. The betting company will integrate its services with various fan-engaging activations like talent predictions, BLAST.tv Pick ‘Ems, and live betting odds. Additionally, social media giveaways and exclusive content are on the cards, promising to bring fans even closer to the Counter-Strike action.
GG.BET’s Esports Pedigree
GG.BET isn’t new to the esports arena. The company has been a solid presence in the Counter-Strike community, backing major teams like NAVI and Team Vitality. With its history of partnerships, including the Stockholm 2021 and Antwerp 2022 Majors, GG.BET has demonstrated its commitment to enhancing the esports betting experience.
Statements from the Partners
Alexander Lewin, SVP of Commercial for BLAST, commented on the partnership, expressing excitement and highlighting GG.BET’s deep roots in the Counter-Strike community. On the flip side, GG.BET’s press office shared their enthusiasm for the collaboration, emphasizing the aligned visions of both brands to propel esports to new heights.
A Win for the Esports Community
This strategic alliance between BLAST Premier and GG.BET is more than just a business deal. It’s a commitment to enrich the esports scene, especially for Counter-Strike fans. With both entities pooling their resources and expertise, 2024 looks set to be a landmark year for esports enthusiasts globally.
