Electronic Arts Inc has revealed its new brand vision, identity, and logo for EA SPORTS FC, providing a glimpse into the interactive future of football gaming. The platform aims to create, innovate, and expand new football experiences, connecting millions of fans worldwide through console, mobile, online, and esports products.
Fans can sign up at easports.com/fc to learn more about the forthcoming developments in football gaming, with detailed product information set to be released in July.
The EA SPORTS FC brand will make its debut in over 100 matches across the world’s most prominent leagues, including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, and CONMEBOL. Football fans will witness the new brand identity through EA SPORTS partners, with various leagues, teams, brands, and athletes showcasing the EA SPORTS FC logo.
The new brand’s design inspiration comes directly from football culture and the sport’s dominant triangular shape. Triangles are prevalent in passing techniques, set plays, and EA SPORTS football experiences, from isometric angles in 8-bit games to triangular polygons in modern games and the iconic player indicator symbol.
EA SPORTS has been defining interactive football for 30 years, establishing a global football community of over 150 million users across multiple platforms. EA SPORTS FC will continue to grow this community alongside partners dedicated to creating a fan-first future of football. The platform will emphasize inclusivity and innovation, offering unparalleled authenticity with more than 19,000 licensed players, 700 teams, and 30 leagues. Additionally, over 300 global football partners will support EA SPORTS FC in further expanding into women’s and grassroots football.
