During a record fundraising year, the gaming community is celebrating $26.3 million raised since the inception of St. Jude PLAY LIVE, the video game fundraising program that supports the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.® Gaming broadcasters, variety streamers, industry members, viewers and more surpassed their original goal and raised more than $3.3 million with donations from over 100 countries in May 2020 for kids with cancer and other life-threatening diseases.
The St. Jude PLAY LIVE Prize Season, which runs through the end of May, is a time during which gamers around the world leverage their platforms and game for good while earning incentives. Whether it’s Fortnite, Just Dance or Animal Crossing, participants can play their favorite video games while helping raise funds and awareness for the lifesaving mission of St. Jude.
This year’s Prize Season showcased innovative ways for the gaming community to give back, including a digital summit that introduced fundraising tools and let participants tour St. Jude virtually. Also new was an integration with Crowd Control that allowed fundraisers to control the games of their favorite broadcasters, raising more than $50,000 in a single day.
Supporters can get involved by signing up to fundraise at stjude.org/playlive and stay informed by following @StJudePLAYLIVE on Twitter and Instagram.
Programs like St. Jude PLAY LIVE help ensure no family ever receives a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
