Horizon Group Properties and esports analytics company Harena Data, LLC., through its brand USA Drive-ins, have today announced a partnership to develop drive-in movie theaters and esports arena centers in four major cities across the United States. At the arenas, consumers will be able to enjoy, watch, and compete in major esports events and tournaments in their cities, all from the comfort of their vehicles while respecting social distance guidelines.
In a world of changing retail, the goal in facilitating this partnership is to bring entertainment for consumers that are seeking new forms of traveling to the mall. The drive-in esports experience will initially be located at Horizon-owned malls in the following cities:
- Louisville, Ky.
- Gettysburg, Pa.
- El Paso, Texas
- Laredo, Texas
“Horizon is committed to innovation, to its retailers, and to the communities we serve,” said James Harris, Managing Director at Horizon. “These drive-ins are a new and updated, albeit retro, component of centers, that give shoppers added reason to visit their local retailers and are a fun entertainment offering to the community. To top it off we know this exciting attraction will have safety as a priority.”
“We’re confident in our ability to orchestrate large-scale tournaments with Horizon to bring the joy and thrill of drive-in experiences back to communities,” said Bill Dever, Chief Strategy Officer at Harena Data. “Our world today has a changing level of interaction and communication, which we believe can be used to create incredible esports events and encourage Americans to work together in new ways.”
