Co-founded by Ahgren, gaming, and entertainment executive Nick Allen, esports executive, and content creator Nathan Stanz, and marketing specialist and content creator Brandon “Atrioc” Ewing, the creative studio will focus on producing original content for creators and brands.
First original series JUICED with streamer xQc will launch on September 30th, 2022.
OFFBRAND will focus on creative ideation and production of original content for creators who want to level up the quality of their content and bring something special to their fans.
Joining Ahgren, Allen, and Stanz is Brandon Ewing, who comes with years of marketing experience at NVIDIA and Twitch. Together, they will use their creative expertise to produce relatable and compelling content alongside their creator and brand partners. With a deep understanding of gaming and streaming audiences, Ahgren, Stanz, and Ewing have more than 10 years of combined experience running successful channels and engaging with millions of viewers. Combined with Allen’s strategy and business experience, OFFBRAND will bring brands and creators a holistic approach to content that is sure to resonate with live streaming consumers.
OFFBRAND’s first original series, JUICED, a six-part series co-owned and co-developed by Félix “xQc” Lengyel will launch on Monday, Sept. 30 exclusively on xQc’s Twitch channel. Inspired by hit, youth game shows of the 90’s, fans can tune in to watch at Twitch.tv/xQc.
“At the end of the day I love making cool stuff that really connects with fans,” commented Ahgren. “By starting OFFBRAND, I’m able to bring that passion and expertise to a broader audience and to other creators who want to also do cool stuff but haven’t had the time, resources, or infrastructure.”
Ludwig began streaming full-time on Twitch on February 16th, 2019 and has since become one of the largest streamers ever on the platform. In addition, to live streaming gaming content, Ludwig also hosts game shows, competitions, a podcast, and more across his various content channels.
“As the media landscape continues to evolve, the appetite for the type of content that Ludwig creates, across all kinds of platforms, continues to grow,” said Nick Allen. “What we’re able to offer partners is the high-quality creative direction and strong monetization that will resonate with live streaming audiences.”
As Nick Allen moves into this expanded role with OFFBRAND, he will also continue his current responsibilities as President and COO of Mogul Moves. He was previously the COO of Loaded where he oversaw the day-to-day operations of the talent management and brand consulting company. Prior to working at Loaded, Nick oversaw esports for The Madison Square Garden Company and their esports team Counter Logic Gaming, and before that he was the Head of Esports for Twitch.
Brandon Ewing joins OFFBRAND after an extensive marketing career in the gaming industry – most recently as a Global Marketing Manager at NVIDIA, overseeing dozens of campaigns to engage, surprise, and delight gamers. Prior to that, he was one of the earliest startup stage employees at Twitch, helping to develop their brand voice and launch their inaugural TwitchCon event.
Nathan Stanz joins OFFBRAND after a three-year stint as General Manager of Gen.G Esports as well as one year of full-time content creation culminating in the receipt of the Streamer Awards Rising Star award for 2021. Before moving into competitive gaming, Stanz was the Head of Gaming Partnerships at Patreon and Global Director of Gaming at GMR Marketing.