100 Thieves, the premium lifestyle brand and gaming organization, is adding 2HYPE, the popular group of YouTube personalities, to their growing team of content creators. Best known for their mix of gaming and sports content, 2HYPE – which includes creators Cash, Jesser, Kristopher London, ZackTTG, Moochie, and Jiedel – has a collective of 18 million subscribers and 25 million followers combined on social media.
“I’ve been a big fan of 2HYPE since they first entered the scene back in 2017 with their NBA 2K content, and I’ve been lucky enough to call them my friends personally for years now,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “Every single one of them is extremely creative, ambitious, and entertaining. We’re excited to officially bring them on board as part of 100 Thieves, and we can’t wait to see what we can achieve as a cohesive team.”
The signing of 2HYPE is one of the most comprehensive partnerships to date for the 100 Thieves team. As part of the 100 Thieves family, 2HYPE will continue to lead on ideation, vision and creation of their videos, but will have full access to 100 Thieves’ suite of production resources and infrastructure. 100 Thieves will assist on the production and branding side, while allowing 2HYPE creative freedom. More details around new content will be revealed at a later date, but fans can expect to see 2HYPE’s involvement across 100 Thieves’ entertainment and apparel business.
“100 Thieves is an organization that the collective team has always looked up too and aspired to be a part of,” said Jesser, 2HYPE creator. “With a similar mission and goals, I could not think of a better fit for us. We’re looking forward to working with the whole 100 Thieves team to grow the 2HYPE brand and push out new content that both of our fan bases are going to love.”
As a creator group, 2HYPE is at the forefront of sports, culture, and gaming content. The group was just recently nominated for the 2020 Streamy Awards in the Sports category. With this partnership, 100 Thieves will be able to branch out further in the sports realm and create an inflection point for 2HYPE on content production and brand partnerships.
2HYPE will be joining 100 Thieves’ growing roster of content creators, which includes CouRageJD, Valkyrae, BrookeAB, NoahJ456, Yassuo, The Mob and Neekolul. 100 Thieves most recently signed Twitch streamer and professional Call of Duty player, Thomas “Tommey” Trewen earlier this month.
