Aim Lab Developer Finalizes Deal to Acquire ProGuides

Today, Statespace, developer of neuroscience-based performance training solutions, including Aim Lab, the first-person shooter (FPS) aim trainer of choice for more than 20 million players, is announcing their acquisition of ProGuides.

The acquisition comes weeks after the closing of their $50M Series C funding round and is part of Statespace’s wider goal of developing a better ecosystem for esports players to go pro, creating a way for players to use the best possible training tool (Aim Lab) while also getting top-notch coaching and guidance.

Since its launch, ProGuides has paid its video game coaches over $2,000,000 as part of the rapidly expanding creator economy and is one of the top coaching destinations for gamers looking to learn from the pros.

Coming weeks after Statespace’s $50M C funding round, the ProGuides acquisition will further the company’s mission to build Statespace’s existing pro-coaching offering and Aim Lab performance training offering into the world’s best platform to help players improve their skill at the games they love.

“Our vision is to create a singular platform that allows everyone to get better at, and better enjoy, the games that they love,” said Statespace founder and CEO, Wayne Mackey. “Acquiring ProGuides allows us to continue to build the ultimate performance training platform for player improvement by combining both live and asynchronous training experiences via our existing Aim Lab product. We truly believe the sum is greater than the individual parts and are beyond excited to show you what comes next.”

“We founded ProGuides with the mission to inspire, instruct and connect the next generation of gamers,” said Sam Wang, CEO and co-founder of ProGuides. “Alongside Statespace, we’ll expand those ambitions beyond live coaching and on-demand courses to help gamers get better,” added Kristoph Oedman, co-founder of ProGuides.

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